and methods, but he called his method satire. 
When you read some of his comments, some of his 
more extreme comments, for example about how 
we become the servomechanisms of our 
technologies. He’s not celebrating that. What he’s 
doing is pointing out that this is in fact how things 
work, and, in fact, if we think about it, those of us 
who are addicted to our computers or the many 
who must be, must have the telephone growing out 
of their ear, or in my case a pen growing out of my 
hand, we begin to see that there is some sense to 
that. Also, in that same connection, what tends to 
happen with McLuhan is that it’s forgotten that 
one of his chief insights was, “It’s not my private